Welcome to eBusiness Champions
EChampions has been created to help company owners, managers and other key staff at East Midlands SMEs. It’s a programme of face-to-face events, an online community and opportunities to learn, network, gain support and share knowledge with like-minded business owners and eBusiness specialists.
"giving you the tools and skills to grow your business online."
eChampions is part-funded by European Social Fund and is a partnership between
Honestly, chances are you probably don’t know best
Written by Dorte Knights-BranchOk, so I have “picked” a little bit on the “dinosaur developers” who just developed the web site that the client has asked for. However, we have all done this and quietly bit or teeth whilst thinking this is all wrong – but the customer knows best, right?
Anyone involved with web sites, be it the developer, the designer, the business owner or any other staff will have heard no end of “well, I think green is better for the links than red”, “I think dropdown boxes are better than tick boxes”, “I don’t think anyone will watch the video” …
These can be very frustrating meetings that often lead to no improvement to a web site what so ever.
This isn’t a trick question or a bad joke, but have you thought about the difference between a web developer and an online marketing advisor (agency, consultant etc)?
We heard this phrase for the first time at the Internet Conference a couple of weeks ago and I think it is great! The Northwest tourist web site was showcased on a big screen and a big “wow” went through the room – the web site had the “John Lewis effect".
What effect does your website have on the visitor? Do they instantly thing “wow”, or do they instantly want to leave?
