Dorte joins us to help all participants in this programme to do the same, namely make a real bottom line business. Dorte will be the first speaker at the first ‘proper’ events next month in Nottingham and Leicester. Don’t miss these because she’s achieved much what you are trying to do and is here to pass on the knowledge and insights of how to do it.
eChampions benchmarking & KPIs - This is all about being able to compare your business, at least the online aspects of it, to other businesses. Hotel industry does it routinely where practically every major brand/chain shares their performance with a central body, they then receive crucial stats back of how they are performing against the average/rest.
We used the example of Bounce Back (the % of users who immediately leave your site on entry without progressing to other pages). If you had a bounce rate of 25%, is that Good, bad or indifferent? The truth is you don’t know unless you can compare it to others. A key part of eChampions will be you sharing some key basic website performance data, and being able to learn where you are against others. More on this here (link to article that I wrote on benchmarking).
Business profiling – We are building in a pretty extensive business presence for you on eChampions web portal (n development) allowing you to network, make friends and form alliances with eChampions, promote your business. This will display your activity and possibly some of your basic KPIs (see above). More info to be published as the site developed. However if there is any particular wish list functionality on how your business and you as an individual within eChampions should be represented, please contact Dorte now.
Future event format – We are going for a two month cycle for our events, where we cover one subject over two events, with the cycle repeated in Leicester and Nottingham. The first event in the cycle will be a speaker delivering a 40 minute presentation of a key theme (social media, commercialising twitter, Search Engine Optimisation etc), followed by the next month a networking/informal event with subject experts and providers in the room to help you create actions plans, gain more advice and make plans to implement the learning.
We then support this with extra videos, highlights of the events as recaps, provide learning materials and links etc via the website. We then move onto the next subject and repeat the cycle. Simples!
Getting started – There are getting started sessions planned where you come to AxisCentre in Beeston, Nottingham and spend a day on a training course and planning session. However it’s possible that if you have done the eMarketing and Persuasive Content Development course at AxisCentre in the last 12 months that you can miss this and we will aim to supply the key data for this group via video. Contact Dorte for more info on these sessions. Email Dorte
In summary - The event was delivered and received in the customary good spirit and our swanky new stand went down well. I even managed to stand perfectly to have the new eChampions logo projected onto my chest, such was the level of planning and preparation which will be a key theme of this exciting new project. Many thanks to all those who attended and contributed to an entertaining couple of hours.
We now roll onto to our first ‘proper’ events at the end of November in Nottingham and Leicester. Info on next events and locations
If you missed the event, you can see a 9 min video highlights right here on the page.
- Theme – Nottingham Launch event of eChampions
- Venue – CAST Bar, Playhouse Theatre Nottingham
- Date – Thursday 29th October 2009
- Tags – AxisCommunity, eChampions, Benchmarking, KPIs, Events.
- Attendance – 31
