New year, new venue, new opportunities! We are kicking of the year with the topic "search", starting with Google Analytics.
How do you manage your web stats?
Google Analytics isn’t new and many of you are already using it to collect data for you site. We highly recommend that if you haven’t already got this installed on your site that you get it implemented quickly. However, one thing is installing it, another thing is how you subsequently manage and react to the data it provides you with.
The stats on their own won’t improve your site. But monitoring your stats regularly and responding to them by doing tweaks and changes, can however significantly improve the performance of your site, both in general and also for anyone using Google AdWords. But how often should you look at the stats, which are more important and how do you respond to them and improve them?
What's on offer?
The aim is to make sure everyone knows how to make the most of this tools. Some of the things we will be covering are:
- Which metrics are the most important to focus on?
- Have you got the right filters in place to for example filter our internal traffic?
- Have you got goals defined?
- Are you aware of the benchmarking feature and customer reports available?
- How do you improve the stats. For example how do you improve a bounce rate? How do you get visitors to look at more pages?
Launching the new website!
We will also be launching the new official eBusiness Champions website this evening. We have great expectations of the site, and hope it will be the main tool for connecting us and all the program participants. This is where you will showcase your services, look up the other companies, benchmark against each other and progress your business plans.
Location
Cape Bar, 23 - 27 Victoria Street, Hockley, Nottingham NG1 2EW
Timings
- 7.30pm Arrive and registration
- 7.45pm New web site & Google Analytics
- 8.30pm Q&A
- Light food and socialising
Transport & Parking
The venue is in the heart of the city centre and easy reachable by bus or tram. For people driving, Fletcher Gate car park is only 2 minutes walk.
